Honesty in red

Victorinox, Waldshut (Germany)

It all started with the Swiss Army Knife. Since its introduction in the nineteenth century, the ubiquitous multi-tool has achieved cult status around the world. Its hallmarks are honesty, reliability, and superior quality. The same high standards apply to all the other products in the Victorinox family. An important hub for the company is its distribution center in Waldshut, Germany, which recently expanded operations with a new building. The elegant structure, which features a storage depot, offices, and a showroom, conveys the philosophy of Victorinox, right down to the interior design and furniture. “The USM Haller Modular Furniture system is a classic – like the Swiss Army Knife,” says designer and contractor Gerhard Harmel, of DSW GmbH, who conceived the stylish cubic structure. The materiality, workmanship, design, and durability of Victorinox products served as guidelines for the architecture and interior design. This includes the color of the USM office furniture: red, the Victorinox trademark and the quintessence of Swissness. For customers and business partners from Germany and other European Union countries, the new addition serves as Victorinox’s calling card. It is instantly recognizable. And you know immediately that you are on familiar ground.

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