All the things behind the beautiful surface
We asked owners and admirers of the classic USM Haller to allow us
a glimpse behind the all-concealing USM doors.
What does Frank Bodin, Chairman and CEO at Havas Worldwide,
keep in his USM unit:
1 Chairmen of the Global Creative Council of Havas
2 A gift from a good friend in Russia (not Vladimir Putin)
3 7Q, a tool with seven good questions to spark creativity
4 My new book – inspiration for a happy workday
5 Different door hangers for different moods
6 The dream car of my youngest daughter, Ayleen
7 Our digital agency’s "bible"
8 Yes, I'm in it, but who cares?
9 A postcard from Joseph Beuys about the relationship between art and advertising
10 My Hasselblad, analogue with a digital back
11 A pen I got from a Nobel Prize winner
12 Always ready for traveling
13 The latest album by my wife, Emel
14 Work in progress: my new composition for a symphony orchestra