How applied design inspires work spaces
BDG is an award-winning design and architecture consultancy specializing in workplace environments. Using research, creativity, and technological solutions, BDG delivers stimulating spaces for people to thrive in and enjoy.
BDG’s strategic work is based on its process of ASSESS – AUDIT – ALIGN, in which they use a combination of tools, ranging from observation and interview techniques to analytical software, to gain a complete picture of how a work space is being used. These insights inform the development of future workplaces, with the understanding that buildings are first and foremost about the people who inhabit them.
When BDG swapped its Clerkenwell home for a spectacular new studio at Sea Containers, this process led to the implementation of agile working. The resulting design involved many changes for them beyond that of view and neighborhood.
Sea Containers is an iconic building located in the vibrant creative and art scene of London’s Southbank. BDG had begun to work on this building for the Ogilvy & Mather Group Worldwide when it became apparent that there was room for a wonderful new studio for themselves.
The aesthetic of the space is honest, authentic, simple and beautifully composed. As well as being unique, this studio enables BDG to demonstrate to their clients many of the theories of effective office environments and workplace methodologies.
As one arrives at BDG’s stunning studio, two things have an immediate uplifting impact. One, of course, is the uninterrupted view of the River Thames through a floor-to-ceiling double-aspect window. The other is the striking line of glossy yellow USM lockers running through the center of the studio against a backdrop of raw concrete surfaces and steel flooring.
The studio is an open and bright environment. One long bench of workstations offers varying degrees of flexibility, from fixed desks to unassigned setups, and an array of seating, from task chairs to soft armchairs. BDG’s brave approach to office design proves that organizations can be bold in how they create spaces that really work for them and truly represent their brand.
It seems only fitting that our studio, in a landmark London building, was complemented by a storage system that has long been a landmark in office environments for organizations that appreciate the longevity and quality of good design.
Beyond being a magnificent statement piece, USM performs a number of functions in BDG’s studio. The storage unit includes lockers for employees on one side, and shelving for housing samples and research publications on the other. The countertop has also proven to be a perfect “bar” for serving guests during evening presentations, forums and events.
The move to Sea Containers coincided with a rebrand that included a new identity by San Francisco–based branding agency Manual Creative. The radically different look, style and approach are a fresh and re-energized expression of creativity for this established and successful business.
The new logo is a series of shapes that work together when arranged into a whole but can also be reconfigured and moved around. This is a true reflection of BDG’s approach to its clients: the designers take the elements that work and fit them together.
This synergistic approach could also describe USM, as there is no doubt that, when it comes to modularity, the whole is greater than the sum of its parts.